Narrating brand stories the millennial way.

HS Rugs

Narrating brand stories the millennial way.

The Ask

HS RUGS, a revered luxury handmade carpet brand with a strong offline presence, entrusted Artemedy to embark on a digital transformation journey. The goal was to transition from offline legacy to an online powerhouse, redefining the brand’s narrative and establishing a robust digital presence. This transformation included everything from creating a digital identity to orchestrating impactful influencer collaborations.

The Approach

  • Transforming HS RUGS’ offline legacy into captivating online visuals.
  • Crafting immersive reels and images to narrate the brand’s heritage.
  • Designing digital mockups for customers to visualize carpets in their spaces.
  • Orchestrating influential influencer collaborations, including actress Aditi Rao Hydari.
  • Generating B2C, B2B leads through ads and networking
  • Creating a comprehensive digital identity, including catalogs, templates, emails, and content.

The Outcome

  • Witnessed a 650%+ surge in Instagram insights.
  • Surpassed 100k views on reels with significant user engagement.
  • Establishment of invaluable B2B connections with interior designers, marketplaces, and more, resulting in strategic collaborations.
  • Successfully orchestrated collaborations with influencers, including Aditi Rao Hydari, to expand the brand’s digital footprint.
  • Generated over 1000 leads through lead generation ads, facilitating sales meetings, store visits, and strategic collaborations.
  • An increase in store footfall, inquiries and sales.