Narrating brand stories the millennial way.
HS Rugs
Narrating brand stories the millennial way.
The Ask
HS RUGS, a revered luxury handmade carpet brand with a strong offline presence, entrusted Artemedy to embark on a digital transformation journey. The goal was to transition from offline legacy to an online powerhouse, redefining the brand’s narrative and establishing a robust digital presence. This transformation included everything from creating a digital identity to orchestrating impactful influencer collaborations.
The Approach
- Transforming HS RUGS’ offline legacy into captivating online visuals.
- Crafting immersive reels and images to narrate the brand’s heritage.
- Designing digital mockups for customers to visualize carpets in their spaces.
- Orchestrating influential influencer collaborations, including actress Aditi Rao Hydari.
- Generating B2C, B2B leads through ads and networking
- Creating a comprehensive digital identity, including catalogs, templates, emails, and content.
The Outcome
- Witnessed a 650%+ surge in Instagram insights.
- Surpassed 100k views on reels with significant user engagement.
- Establishment of invaluable B2B connections with interior designers, marketplaces, and more, resulting in strategic collaborations.
- Successfully orchestrated collaborations with influencers, including Aditi Rao Hydari, to expand the brand’s digital footprint.
- Generated over 1000 leads through lead generation ads, facilitating sales meetings, store visits, and strategic collaborations.
- An increase in store footfall, inquiries and sales.
